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Philips Senseo Coffee Pod Machine Review Senseo is a push-button machine which can make a variety of coffees and teas including Cappuccino. The coffee is made with a rich crema that does not contain any milk, which makes it suitable for vegans. It is easy to clean and use, and it brews delicious, fresh coffee in just one minute. It also conserves energy and is recyclable. Original Senseo The Senseo Original is a coffee pod machine that allows consumers to enjoy premium coffee at the push of the button. It is a practical and portable device that can be set on a counter which makes it easy to use and store. The water tank of the device has a capacity of 0.7 liters. This lets it brew several cups of coffee before having to refill. It also comes with an integrated heating system designed to keep the temperature of the coffee at a comfortable level. The philips senseo machine heats the water for around 90 seconds before starting the coffee brewing process. It then extracts the finest flavors and aromas from the beans, creating an exquisite cup of coffee. Unlike an espresso maker the Senseo doesn't have a built in grinder. This means you'll need to use coffee that's already ground or coffee pods with it. The Senseo Original has an automatic shut-off feature and uses only a small amount of power in standby mode, consuming only 0.26 watts. Despite the fact that the Senseo Original is an expensive machine, it's well worth the cost because of its unique coffee pod technology and patented method of brewing. It also provides a convenient way to make coffee, without the mess and waste that comes with traditional coffee makers. It's also a great choice for those who are keen to try new kinds of coffee or for those who travel frequently and wish to bring the convenience of a home coffee maker along with them. Senseo's success on the international market is in part due to its strategic partnership with Douwe Egberts. senseo new was crucial for Senseo as it allowed them to maintain ownership of the design and patent of their coffee pod machine. This allowed them to create an established brand that is well-known across the globe and draws customers who are loyal. The company has had success in competing with other coffee producers on the global market by employing a variety of strategies and methods. One of these strategies has been to use a business model that combines production and sales of coffee pod machines and the selling of Senseo products. It has also been able to overcome obstacles that have come up in the process like the political instability that exists in certain countries. According to Cavusgil et. al. firms that are entering the foreign markets are exposed to a range of risks, including the instability of the government of the country. It's not an easy task, but the Senseo team was able to overcome this through their flexibility and strategy. The company is now a leading player in the European market, and has also expanded into other markets. This has been accomplished through careful planning and strategic partnering. It has also been done by focusing on core capabilities and building an effective market presence in all the countries they serve. This has been a key to the success of Senseo and of other companies.